What we did: Developed a React storefront with a unified API layer for easy and flexible connection with other web services. Integrated with the Shopify platform and a headless CMS. Integrated with other 3rd party apps including Algolia, Klaviyo and Segment. Advised with deployment configuration on Vercel platform (static regeneration). Key challenges: Make the new e-commerce lightning fast, with sub-second reloads. Introduce a content platform for rich stories and lookbooks. Leverage the best mobile-first UX patterns to boost conversions. Develop a robust future-proof foundation, unlocking features like product drops, exclusive stories, AR, buy with assistance or live stream. Read the case study here.

We helped Oura build a new ecommerce storefront and incorporate reimagined branding by San Francisco based agency Character. Commerce-ui team delivered a React storefront with a unified API layer for easy and flexible connection with other web services (including Shopify).To make it easy for Oura to understand and own their new website, we created a component-based library using Storybook. Each component has stories for understanding the context and considering all possible use cases.

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. What originates from craftsmanship extends to every customer touchpoint. Having experience with luxury brands, we could translate static designs into a fully working website in just 6 weeks. Our work was supervised by UI/UX experts from Rolex Headquarters in Geneva to meet the high Rolex standards. As part of this project we build a custom store locator.