Vercel

Focus Brands

With new consumer expectations for convenience-based restaurant experiences, leading developer of global food service chains Focus Brands saw the need for contactless restaurant services to reach customers for each of its seven chains. Merkle built the brand a unified set of cutting-edge eCommerce websites and mobile apps to support multi-channel ordering and personalized loyalty experiences, giving it a scalable, high-performance product designed to support the company’s current brand portfolio and easily add more in the future. Next.js and Vercel were leveraged to build user-centric, rapidly deployable websites with integrations into the Olo commerce platform and Sitecore JSS.

Nixon Peabody

Nixon Peabody partnered with Merkle on a comprehensive website transformation to move from an informative experience to one that engaged audiences and sparked conversations for the modern web. Merkle integrated the Sitecore Experience Platform with a headless architecture, and a JSS next application connected to the configured Sitecore API to produce a static site on Vercel. This allowed front- and back-end teams to work together throughout the implementation process. The separation of headless on Vercel gave the website the advantage of a statically cached site to reach faster load speeds that are hard to attain in a traditional Sitecore implementation.

General Assembly

General Assembly, a leader in upskilling 80,000+ individuals, faced marketing tech challenges that hindered growth. With Merkle, they redesigned and migrated their website to Sitecore XM Cloud, prioritizing future growth, speed, and scalability. Merkle implemented a reusable design system underpinned by a modern composable DXP using Sitecore XM Cloud and Vercel, integrated with Bynder DAM and Google Analytics. To decrease time to market, they utilized an incremental migration strategy allowing the new and old site to operate simultaneously. This resulted in a 12.5% increase in page speed, a 44% increase in new site visits and 43% increase in paid search click-to-lead conversion rate.

Overview

Merkle is a leading data-driven customer experience company that specializes in personalized customer experiences across platforms and devices. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantages. Diversity, equity, and inclusion are at the heart of Merkle’s quest to challenge and define industry-leading solutions and be a great place to work.

Services

With 14,000 employees globally, Merkle is headquartered in Columbia, Maryland, and has 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle’s solutions and services include:

Analytics
B2B Marketing Solutions
Commerce
Customer Strategy
Data Solutions
Digital & User Experience
Enterprise Technology
Loyalty Solutions
Performance Creative
Performance Media
Promotions Solutions

Our ideal project

Merkle specializes in decoupling web applications with headless CMS solutions and eCommerce platforms to build scalable websites that are optimized for omnichannel experiences. We emphasize consumer-centric web apps that focus on UX, and our projects are cutting-edge and React-based, which helps brands’ internal development teams maintain user interfaces. Our iterative approach to development means work is broken out into stages with checkpoints to ensure continuous delivery from kickoff to launch.

Contact Merkle

Details

Frameworks

Capabilities

EcommerceMobile DevelopmentBrandingUI/UX DevelopmentDesignDigital MarketingApp DevelopmentIntegration Services

Partner Level

Gold Partner

Website

www.merkle.com

Regions

Asia, Australia and New Zealand, Europe, Latin America, North America

Languages

EnglishPortugueseSpanishChineseJapaneseFrench

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